Picture by Annie Spratt on Unsplash
There are solely 44 days till Christmas!
It’s that point of 12 months: the foolish season is sort of upon us: there’s solely 15 days till Black Friday and 18 days till Cyber Monday.
When you begin making ready your weblog for Christmas in December you’re in all probability too late. The Christmas rush begins late in November and escalates proper by way of till the large day.
Bricks-and-mortar shops have had the Christmas timber and pretend Santas up for months… however what’s the blogosphere doing to organize?
The reply is dependent upon who you discuss to. Each weblog and each viewers is completely different, in spite of everything. Nonetheless, we will be taught from one another’s concepts and get inspiration from niches exterior our personal.
At present and over the subsequent few weeks, we’ll have a look at a number of completely different blogs, and see how their homeowners are making ready for the festive season:
- a blogger-consultant-speaker
- a digital writer
- a not-for-profit weblog
Among the blogs have been round for years, whereas others are barely 12 months previous. Among the bloggers work full-time on their blogs, however others are part-timers becoming in running a blog round their day jobs. We’ll discover out:
- how they’re planning to optimize festive season gross sales and promotions
- how they’re becoming running a blog in round all the opposite stuff that occurs within the lead-up to the top of the 12 months
- how they’re planning to be in contact with purchasers, followers, and followers over the New Yr break
- how a lot they’re anticipating to work over this era, how a lot time they’re hoping to spend with household and buddies—and what they’ve achieved to make that doable
- what they’re doing to verify they hit the bottom operating within the New Yr—and what they’ll concentrate on then.
I hope you’ll discover this sequence inspiring. To kick off, let me offer you a little bit of a behind-the-scenes peek into what I’m doing on dPS, a product weblog, for the festive season.
The product weblog
It’s a busy time for dPS within the lead-up to the festive season. In addition to sustaining our publishing schedule, we’re beginning to put together for our annual 12 days of Christmas celebration. It’s at all times lots of enjoyable … and lots of work.
Festive promotions, content material, and guests
For every of the 12 days main as much as Christmas, we normally supply a particular worth on both of our personal merchandise, or that of a hand-picked accomplice. So there’s lots of work getting these offers in place, and getting the pages and promotions able to go forward of time.
This sale is one thing that the dPS viewers actually loves, so we preserve attempting to enhance, and we’re ramping issues up once more this 12 months. Previous expertise has proven that the sale ought to create lots of further visitors to the weblog, however not simply to the gross sales pages themselves—we’ll begin to see will increase within the guests coming to sure tutorials, too. Posts on portraits and household photographs are at all times fashionable at the moment of 12 months, as are extra particular subjects like photographing fireworks.
And whereas we do promote the 12 days of Christmas offers as nice present concepts, we additionally encourage our common readers to purchase a particular present for themselves, too.
Day without work
I at all times wish to take a while off at Christmas to spend with household and buddies, and preparation is the important thing. I’m lucky that I can share a number of the preparation with my group, however we additionally plan and schedule content material effectively prematurely so that everybody who works on the weblog can benefit from the time without work.
With all of the exercise occurring within the lead-up to Christmas, I’m fairly busy. Within the interval between Christmas and New Yr, I’ll do check-in every so often however I do restrict that to as little as I can.
Trying ahead
Taking time without work means I would like to organize for the time after I get again to work in 2022. That preparation’s been happening for some time now—we have already got our first new product able to launch in January, so that can take a few of our focus early within the 12 months.
I’ll additionally begin plotting our roadmap for the remainder of 12 months in January, with my group, and naturally the publishing schedule is an ongoing activity.
A festive plan
Understanding seasonality is a crucial a part of maximising the gross sales of merchandise for these with a product or affiliate-product weblog.
The merchandise on dPS are effectively suited to festive occasions, so we guarantee our campaigns are timed to maximise that potential. However even when your merchandise aren’t actually related to Christmastime, there might be different occasions through the 12 months when demand might be at its highest.
For these of us who depend on product gross sales revenue, it’s essential to have a plan in place so you’ll be able to meet that demand.
On the finish of the sequence, I’ll give you a five-point guidelines that will help you ready your product—or different—weblog for the festive season. However for now, I’m to listen to your tales. What do you’ve got deliberate in your weblog for the approaching weeks? Let me know within the feedback.
This text was first revealed on Dec 1, 2012 and republished Nov 11, 2021
